INDEPENDENT FINANCIAL GUIDANCE / MICHIGAN
For businesses
with a
point of view.
Financial leadership, better systems, and a fresh perspective for independent, product-focused, and purpose-driven businesses.
GREAT LAKES / LONG VIEW
Grounded here.
Looking ahead.
A little Fresh Coast spirit. A long view of what matters.
01 / THE APPROACH
Good business is about more than the bottom line.
Strong financial management should help you build a healthier business, make thoughtful decisions, and do work that matters. Fresh Coast brings hands-on CFO experience and practical problem-solving to organizations that value financial strength and a broader sense of purpose.
02 / WHO WE WORK WITH
We like people who make things happen.
Not a narrow client checklist. Just the kinds of organizations whose work, people, and challenges we find interesting.
01 / OUTDOOR & RECREATION
Outdoor & recreation
Gear brands, recreation providers, and businesses helping people connect with the natural world.
02 / PRODUCTS & MANUFACTURING
Products & manufacturing
Companies navigating the real-world complexity of inventory, production, costs, and margins.
03 / INDEPENDENT BUSINESSES
Independent businesses
Founder-led brands, breweries, and local businesses with a character all their own.
04 / MISSION-DRIVEN ORGANIZATIONS
Mission-driven organizations
Nonprofits and purpose-led teams balancing financial sustainability with positive impact.
THE PRINCIPLE
Financial success and positive impact aren’t competing objectives.
03 / WHAT WE DO
Less noise. Better decisions.
Practical financial support focused on making a meaningful difference, without unnecessary complexity.
01
Fractional CFO perspective
Experienced financial leadership when a business needs another perspective, a better plan, or help navigating change.
02
Reporting that makes sense
Useful financial reports, dashboards, and analysis that tell you what’s happening and what it means.
03
Systems that hold up
Practical accounting processes and tools your team can understand, maintain, and improve.
04
Pricing, cost & profitability
Clearer insight into products, margins, forecasts, and decisions that shape the future.
04 / ABOUT FRESH COAST
Experienced in
business.
At home outside.
Fresh Coast Accounting is an independent practice led by Tony Pitts, bringing hands-on financial leadership experience across apparel, manufacturing, distribution, brewing, and nonprofit organizations.
Outside the office, hiking, paddling, and conservation are more than hobbies. They help shape the people, places, and organizations we care about—and the kind of work we find rewarding.
Good work should make itself less necessary over time.
AN OPEN INVITATION
Working on something worth building?
Sometimes a thoughtful conversation is a good place to start. If your organization could use a fresh financial perspective, we’d be glad to hear what you’re working on.
